Verified Strategy is a full service communications agency specializing in social and digital strategy for C-suite professionals.
Tammy Gordon, President
Tammy is the founder of Verified Strategy, a full-service digital strategy and marketing company that helps leaders build communications departments and practices positioned for the leading edge of business. She trains leaders and executives on how to develop, cultivate and grow their personal social brands for product and book launches, new business acquisition, and issue advocacy. She works with organizations and public relations firms to update their business offerings, organization structure and job descriptions to stay ahead of the ever-evolving and highly competitive digital communications landscape. And she and her team develop social and digital content, distribution channels and marketing strategies that reach the desired target audience and achieve quantifiable business growth.
Prior to launching Verified Strategy, Tammy founded AARP’s Social Media (2008) and Studios (2014) divisions. She initiated the organization’s social media practice, managing multimedia development and publishing, branded video content marketing, and marketing and analytics for the 37-million-member organization. While there, she incubated under the Chief Communications Officer, eventually shifting to integrate social strategy into the Digital, Editorial and Brand departments, as well. Under Tammy’s leadership, the AARP team won its first Webby Award, had its first three million-view videos, earned Twitter DC’s Best Real Time Twitter Campaign, and was cited in Facebook’s advertising best practices.
Prior to AARP, Tammy honed her communications strategy and management skills at public relations agencies, in-house for nonprofits and on the political campaign trail. She is an alumna of Ogilvy PR, Share Our Strength, and has worked in some capacity on every presidential campaign cycle between Presidents Bill Clinton and Barack Obama.
Tammy also serves as a Mentor at 1776, the global incubator and seed fund which helps startups transform industries that impact millions of lives every day – from education, energy and sustainability to health, transportation and city planning. She is a frequent guest lecturer at Georgetown University School of Professional Studies and American University in Washington, DC.
She is a graduate of The Florida State University in Political Science and has also studied in Social Television at the Massachusetts Institute of Technology and Women in Negotiation at Harvard Law School.
Tammy is a frequent speaker on digital communications and social strategy, including SXSW Interactive, Media Post Social Media Insider Summit, Digiday Brand Summit and more. Follow her on Twitter @tammy. Over 13,000 experts, insiders and others already do!
What We Do
C-Suite Social Strategy
We design plans and train executives, spokespersons and principals to be social influencers.
Digital Communications Strategy
We craft digital and social strategies that get you beyond “likes” and achieve your organization’s goals.
Targeted Social Media Advertising
We help you get your message to the right audiences with targeted paid media buys and content boosting.
Audit & Team Optimization
We ensure that you have the right mix of communities and we optimize your team to meet specific objectives.